If you’re like the majority of people, you probably don’t give much thought to the keywords you use in Google searches. However, did you know that Google can provide you with some insight into other related queries you might be interested in using those keywords?
Thanks to Google’s “People Also search for” feature. After you click on a search result and immediately return to the page, this feature only appears on the Google SERP.
Keywords that have been searched for in addition to the primary query are listed in the box labeled “People Also Ask.” This is a great way for Google to suggest other related queries that you may not be aware of, and it can be a great way for you to discover new keywords that you should target.
About People Also Search For (PASF)
The significance of “People Also Search For” in Google’s search results is often overlooked. It is a feature of Google Search that helps users locate the information they are looking for. Google Search will display the most relevant and high-quality web pages on a subject when you search for it.
When you click on one of the search results but then come back to the page where you searched in a few seconds, Google decides that the result isn’t enough and shows you other searches that are related to it under the People Also Search For category.
Features of PASF
List of features of PASF
- PASF assists in the comprehension of user intent.
- PASF can help you learn how your results stack up against those of your rivals.
- Understanding what people are saying about your brand can be made easier with PASF.
- You can use PASF to discover new keywords to target.
Tools for finding PASF keywords
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Dashboard PASF Finder
It is a free tool for finding all of Google’s recommendations for “People also search for” any given keyword.
This is a very powerful tool that automatically scrapes PASF queries. It also shows you the keyword difficulty, the search volume, and the CPC for each term. In our opinion, this is the best tool for finding PASF keywords without spending a penny.
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Keywords Everywhere
It is a Chrome add-on, and Firefox is another excellent tool for locating PASF keywords.
When you install the add-on, you will receive two widgets to the right of the search results page each time you enter a query on Google or Bing. The related terms will be displayed in the top widget, and the “People Also Search For” terms for each SERP search result will be displayed in the bottom widget.
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