Let’s face it —- Instagram has managed to gain popularity among people over the past few years. But with a plethora of brands trying to stay on top of their competition, improving your brand visibility on this platform can be challenging. But there is no need to worry! With a few simple and easy-to-use strategies, you can take your brand to a whole new level.
To help you with that, we have listed down some of the best Instagram tips for different brands out there. So, without further ado, let’s get right into it!
Optimize Your Bio
Many brands usually focus on their photos and videos so much that they forget to pay attention to their Instagram profile. Know that an Instagram bio can make or break your brand.
It is important to keep in mind that your Instagram bio represents the services and products you offer. From promoting your services to telling your brand’s story to direct visitors to the website, there is are a lot of things that businesses can do in just a few simple words.
If you are still skeptical about what to write in your bio, then here are some ideas that you might like:
- A branded hashtag to boost your brand’s tagging and sharing
- A saying, your brand’s motto, or a brief description that speaks volumes about the brand
- An URL pointing to your homepage or a new product or promotion
Be Active on Stories
There is no denying the fact that Instagram stories have gained popularity among users over the past few years. As the stories can disappear within 24 hours, the users who have major FOMO watch it instantly. However, Instagram has also offered a feature of highlights where stories can be saved. But not every brand utilizes this feature. So, as a business owner, you must make the most of self-destruct and time-sensitive content.
With the new feature of Stories ads and audience polls, you can take your brand up a notch. If you want to boost your brand’s engagement in no time, look no further than posting stories regularly.
Try to Stay Active
Chances are, you already have an Instagram account but you hardly use it to promote your brand. Well, this is one of the biggest mistakes that a brand can make. If you do not stay active on this platform, people will forget about the products and services you offer.
This is why it is necessary to post on a regular basis. Not only that, it is important to use different marketing strategies to attract your audience. When you post content that users can relate to, they are more likely to stick to your brand and its services. In case, you are too lazy to post daily, then you can use post-scheduling apps. To download one, all you need is a subscription to one of the best internet deals at BuyTVInternetPhone that keeps you connected at all times.
Instagram users love the concept of IGTVs but they also do love watching eye-catching reels and other interesting short-form video content. Chances are, you are already following the makeup influencers who create short-form videos where they doll themselves up and promote some brand at the same time. Some influencers post reviews about different gadgets in their videos. Such videos are so catchy and attention attention-grabbing that some people view more video content on Instagram instead of on Ddish TV.
Do you ever wonder why bloggers and influencers have gained a huge following? Well, they post mesmerizing and attention-grabbing video content. You can do that as well to promote your products. If you think you are not good at it, then you can pay an influencer to market your products. This is, without a doubt, a great way to reach your target in no time.
Use Right Hashtags
To make your Instagram stand out from the crowd, you need to learn the art of using the right hashtags and trends. But let us tell you an important thing that not every hashtag would work with every picture or video you post on Instagram.
Rather than using expired hashtags, make sure that you do your research. Take the time to check out the trending hashtags before you post anything on your account. When you use the right hashtags, your optimized picture or video content would appear in the explore tab (only if you have a public account). It is vital to be aware of the latest trends so that you cannot only retain followers but also gain some new followers.
All in All..…
With the aforementioned strategies, it will be easy to reach your target audience. Not only that, you will be able to take your brand to the next level. So try making the most of these tips.