Mint Velvet is a British womenswear clothing brand with 46 boutiques across the UK and Ireland. A store in Dubai Festival City Mall, and international concessions. within De Bijenkorf and Manor as well as John Lewis. House of Fraser, and Fenwick. Mint Velvet aims to provide high-quality clothes that are on trend with the latest fashion trends. Founded in 2004 by Gemma Wardle and Anita Shillabeer. Mint Velvet has been on top of its game from the very beginning. It all started when Gemma saw her friend wearing an unusual skirt.
Discover the brand’s background
Mint Velvet is a British fashion brand specializing in unique, high-quality designs. Mint Velvet’s offerings are highly sought after by trend-conscious shoppers throughout Great Britain, Ireland, and internationally. Although you may not have heard of Mint Velvet before. Chances are you’ve seen their work—many of their designs are worn by celebrities like Britney Spears and Kylie Minogue. Thanks to its extensive network of stores and concessionaires across Britain. Many Brits encounter Mint Velvet’s clothing lines every day without even realizing it.
Get to know what it stands for
Womenswear label Mint Velvet is known for its unique style, quality, and customer service. The brand offers a sophisticated take on everything from dresses to tops, knits to jackets. Shoes to accessories and so much more. We sat down with founder and CEO Shahab Zargari for a Q&A about how he started Mint Velvet, what makes it unique and how you can save big during their latest sale. We’re not surprised—the clothing brand even makes shopping easy! Here are our highlights from Shahab’s Q&A session. If you want to know more about where it all began or catch more of his words of wisdom on branding. (and saving time while shopping), just read on!
Learn about its founder – Min
Min Leng is a Malaysian designer. She has been named by The Telegraph as one of Britain’s top up-and-coming fashion designers, and she has since become a household name in womenswear. Mint Velvet combines Min’s love for femininity with bold colors and prints to create its collection. Min, who was born in Brunei, designs all collections at Mint Velvet’s studio in Harrogate and sources fabrics from around the world. Her designs have been worn by many celebrities including One Direction singer Harry Styles and supermodel Cara Delevingne, who even wore her own print to celebrate her Vogue cover last year.
Discover its uniqueness
Mint Velvet is a British womenswear clothing brand with 46 boutiques across the UK and Ireland, a store in Dubai Festival City Mall, and international concessions within De Bijenkorf and Manor as well as John Lewis, House of Fraser, and Fenwick. The unique difference between Mint Velvet products is that they focus on delivering high-quality, luxury women’s wear while staying true to its affordable fashion pricing. They offer many different styles that are suitable for any occasion but are particularly known for their beautiful cocktail dresses. Mint Velvet has been featured in magazines such as Red Magazine (UK), Vogue (UK), Elle (Japan), Esquire (Spain) Woman & Home Magazine (UK), and more!
Understand its sustainable business model
Mint Velvet is a sustainable fashion brand. All of its silk, wool, and cashmere are sustainably sourced. This means that materials are carefully selected to ensure that no sheep or goats are harmed for their wool or any goats for their milk. Mint Velvet also only uses natural dyes in its designs so that no chemicals or pesticides are used during production. The end result is a long-lasting design with an eco-friendly manufacturing process!
Shop its collection
Launched in 1983, Mint Velvet offers chic, classic wardrobe essentials for both work and play. The brand recently began designing a more fashion-forward line. Mont Blanc is starting to roll out its Fall 2014 collection. Mint Velvet is available at 46 boutiques across Britain and Ireland, as well as in international concessions of De Bijenkorf and Manor as well as John Lewis department stores in London and Liverpool. The company has two standalone stores within central shopping malls – Spinningfields in Manchester and Dubai Festival City mall – with its latest store opened on September 24th at Meadowhall shopping center outside of Sheffield.
Consider working with it
Mint Velvet is a quirky clothing brand that’s been around since 1998. It was founded by Peter Jones and Luke Albery, who, together with their team, have helped Mint Velvet become a leader in womenswear, offering on-trend collections all year round. The brand is known for its irreverent attitude toward fashion, which translates into high-quality pieces made of innovative fabrics. We recently had a chance to sit down with Mint Velvet’s Head of Design to find out more about what makes them so successful (hint: it’s not just about great clothes). Read on for our interview!
