We still rely on traditional print media in this digital age, producing church flyers, posters, handouts, news sheets, hymn sheets, and so on.
Print is still important for informing our members and attendees, as well as for evangelism and outreach. While I encourage churches to invest properly in digital, this should not come at the expense of our offline, ‘off-screen’ methods of communicating with those around us.
The problem, as I see it, is that our churches, their leaders, and their volunteers are overburdened, either because they have too much to do or because they lack the necessary skills (for more on this, see my recent post ‘Stop Hiring Alan’). This can, in some cases, result in poor quality publicity, whether we are aware of it or not.
With this in mind, the tips below are written to provide some helpful design pointers for those tasked with creating a church flyer design.
I understand that publicity is usually produced with the best of intentions, with the goal of bringing people to know God, and I don’t want to minimize this. That being said, if we can improve our church communications output with a few simple steps, we should definitely try to do so for the same reasons!
These tips may (hopefully!) also apply to other church communications materials you’re working on, such as posters, slideshows, digital assets, and more.
So let’s get started.
Select fonts that complement one another.
Almost all forms of advertising include text, and for good reason: a picture may be worth a thousand words, but if it can’t fully communicate your message, your flyer will fall short.
Choosing well-written text is critical, but your font choices are almost as important.
When I’m impressed by a design, typography is a big part of why. Without getting into specifics, let’s just agree that some fonts complement each other better than others. For more Details https://thebreakbreaker.com/
Use a limited number of fonts.
I stand by my previous statement, but there is a limit. Try to keep it under control! Let’s just say that less is more, and we’ve all seen print advertisements with far too many fonts.
Allow for some breathing room.
It’s usually a good idea to leave some white space – also known as ‘negative space.
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Proper use of white space not only keeps the design from becoming overcrowded and cluttered, but it also draws the eye to the important details, which we’ll discuss shortly.
Don’t include every detail that comes to mind.
If you’re inviting young parents to a family event, they probably don’t need to know right now that your church has a ‘seniors’ ministry. They also don’t need to know that it meets in the hall at 2 p.m. Or the fact that it only meets on the second and fourth Tuesdays of each month.
Am I going overboard? Maybe a little. But here’s the point: KISS (keep it simple, stupid!). The more details you include, the more elements there are to divert your audience’s attention away from the message you want them to remember and act on. google suggest primelis
Include important information.
It is critical that you include specific next steps for people to take after viewing your church poster or flyer. We need to direct our audience to learn more and take action as a result of seeing the advertisement – make it obvious! To make your call to action stand out, use button shapes, larger type, or contrasting colors.
Use no clip art.
Don’t do it, no matter how tempting it is. It’s no longer the 1990s; it’s time to move on.
I don’t think much more needs to be said here, similar to the Comic Sans edict.
Oh, and Word Art is also included. Do not even get me started.
Include photos of your church’s life and culture.
I’m not going to say much about this because I’ve already written about it in this blog post about church event photography.
Good photos are easy to come by in the age of camera phones: it’s just a matter of capturing the right things and doing so frequently. Plan your events accordingly, and create a photography library for your church’s communications team to use.
Ensure that church publicity is properly printed.
Those who pick up your flyer will notice its worth, so don’t just photocopy it in-house on flimsy paper. This is something that has stayed with me throughout my career, and it may appear a little materialistic, but quality matters.
Print on a half-decent weight of paper with a nice finish using an external printer. Remember to use the layouts provided by your printer, such as these Solopress templates. Ensure that your content extends all the way to the edge of the page and is not cut off during the printing process.
Use a limited number of different colors.
Less is more once more. We can oversaturate a design with colors in the hope that it will stand out. Surprisingly, this frequently causes these various elements to blend together, confusing the overall look and message of the leaflet or flyer. Your leaflet should be vibrant, but it does not have to be a rainbow.
Use colors that complement one another.
It’s a good idea to start your design with a sample palette and stick to it. There are numerous resources available to assist you in this endeavor, including Adobe Color, which allows you to create. Also, save palettes while also syncing them with Adobe Creative Cloud apps such as Photoshop or Illustrator.
So there you have it.
Hopefully, these tips were useful to you!
Also, read – How to Use Geotargeting to Reach Your Target Audience